Privacy policy

Privacy Policy


Company Name: Martin & Malthouse Ltd.
Website: martinandmalthouse.co.uk

We respect your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and protect the information you provide when using our website, which is hosted on the Shopify e-commerce platform.

1. Who We Are

Martin & Malthouse is a UK-based alcohol retailer. Our online store is powered by Shopify Inc., which provides the e-commerce platform that enables us to sell our products and services to you.

2. Information We Collect

When you visit our website or make a purchase, we may collect:

Personal Information:

  • Full name
  • Billing and shipping address
  • Email address
  • Phone number
  • Order history

Payment Information:

  • Processed securely via Shopify Payments, PayPal, or other third-party processors
  • We do not store full payment card details on our servers

Technical Data (collected automatically):

  • IP address
  • Browser type
  • Operating system
  • Device type
  • Website interaction data (via cookies and analytics)

Marketing Preferences:

  • If you opt-in to newsletters or promotions

3. How Shopify Processes Your Data

Our store is hosted on Shopify Inc., which provides us with the online e-commerce platform. Your data is stored through Shopify’s secure servers, databases, and the general Shopify application, which uses industry-standard encryption and firewalls.

For more on how Shopify handles data, please refer to the Shopify Privacy Policy.

4. Why We Collect Your Data

We use your data to:

  • Fulfil and manage orders
  • Communicate order status and updates
  • Provide customer support
  • Improve our services and user experience
  • Send promotional emails (with your consent)
  • Comply with legal and regulatory obligations (e.g., age verification)

5. Legal Bases for Processing

We rely on the following lawful bases under UK GDPR:

  • Contractual necessity – to fulfil your order
  • Consent – for marketing emails (can be withdrawn at any time)
  • Legal obligation – e.g., age restrictions and tax compliance
  • Legitimate interest – to improve services and user experience

6. Sharing Your Information

We do not sell your personal data. We may share it with:

  • Shopify (as our platform host)
  • Payment gateways (e.g., Shopify Payments, PayPal)
  • Shipping providers (for delivery of your order)
  • Email marketing services (e.g., Klaviyo or Mailchimp, if opted-in)
  • Law enforcement or regulators if required by law

All third-party service providers are required to protect your data.

7. Cookies

Our Shopify store uses cookies to:

  • Track cart contents
  • Analyse website traffic
  • Personalise content
  • Help us understand site usage and improve performance

You can manage cookies via your browser settings or Shopify’s cookie banner (when enabled).

8. Data Retention

We retain your personal data for as long as necessary to:

  • Complete your transactions
  • Meet legal obligations (typically 6–7 years for accounting/tax)
  • Support your customer experience

You may request deletion of your data unless legally required to retain it.

9. Your Rights (UK GDPR)

You have the right to:

  • Access your personal data
  • Correct or update inaccuracies
  • Request deletion of your data
  • Withdraw consent for marketing
  • Object to or restrict processing
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at team@martinandmalthouse.co.uk

10. Age Restriction

This website is only for users aged 18 years and older. We may conduct age verification at checkout to comply with UK alcohol retail laws.

11. Data Security

We and Shopify take your data security seriously. We use SSL encryption, secure hosting, and access controls to protect your personal data from unauthorized access or misuse.

12. Changes to This Policy

We may update this policy from time to time. Changes will be posted here with the updated effective date.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or your data, contact:

Martin & Malthouse Ltd.
Email: team@martinandmalthouse.co.uk
Address: 3A Baytree Court, The Chipping, Tetbury GL8 8EU
Phone: +447388572982